A collision of trust, innovation, and politics
Edelman Trust Institute | January 2024
The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation promises a new era of prosperity but risks exacerbating trust issues, leading to further societal instability and political polarisation.
In a year when half the global population can vote for new leaders, the acceptance of innovation is essential to our society’s success. While people agree that scientists are essential to this, many are concerned that politics has too much influence on science. This perception contributes to the lack of trust in the institutions responsible for steering us toward change and a more prosperous future. The key findings from the survey and research are:
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- The decline of authority.
- Innovation is on the ballot.
- A Reset for Science in Society.
- Restoring Trust in the Promise of Innovation.
The future is not in good hands, according to this barometer.
Download the 2024 Edelman Trust Barometer Global Report.
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