Jack Kruf | May 2024
This is a strong reminder to us all of how it actually all began. It’s time for reflection. After reading through the many articles on LinkedIn this morning, I sensed a need for change.

Scientists and practitioners of all kinds speak out that we must change. It is the most often used word in all contributions and opinions, must. In short, a kaleidoscope of paradigm shifts is proposed. There is no doubt in many minds that ‘must’ needs to change into ‘will’ or ‘can’. It is all about navigation towards a better world.




