The State of Trust

A collision of trust, innovation, and politics

Edelman Trust Institute | January 2024

The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation promises a new era of prosperity but risks exacerbating trust issues, leading to further societal instability and political polarisation.

In a year when half the global population can vote for new leaders, the acceptance of innovation is essential to our society’s success. While people agree that scientists are essential to this, many are concerned that politics has too much influence on science. This perception contributes to the lack of trust in the institutions responsible for steering us toward change and a more prosperous future. The key findings from the survey and research are:

    • The decline of authority.
    • Innovation is on the ballot.
    • A Reset for Science in Society.
    • Restoring Trust in the Promise of Innovation.

The future is not in good hands, according to this barometer.

Download the 2024 Edelman Trust Barometer Global Report.

The Story Behind ‘Silent Spring’

The book Silent Spring (1962) by Rachel Carson has been selected and given a crucial place in the Value/Risk Canon. In my view, this selection is where public values not only meet public risks (as ‘possible harmse of something of value’) but hav already crossed the line of ‘risk’ and entered the domain of actual harm and loss.

This beautiful essay by Maria Popova, owner and publisher of the website The Marginalian, explores the background of this book, this moment in time, and the author’s life and convictions. It is also enriched with hyperlinks to her own studies.

Her lyrical writing rendered her not a mere translator of the natural world, but an alchemist transmuting the steel of science into the gold of wonder. The message of her iconic Silent Spring rippled across public policy and the popular imagination — it led to the creation of the Environmental Protection Agency, inspired generations of activists, and led Joni Mitchell to write lyrics as beloved as Hey farmer farmer — / Put away the DDT / Give me spots on my apples, / but leave me the birds and the bees. / Please!(Redactie: from the song is Big Yellow Taxi from  album Ladies of the Canyon)

Global Risks Report 2006

World Economic Forum | 2006

Towards a more sophisticated understanding of global risks, this document summarises the output of a collaboration between the World Economic Forum, MMC (Marsh & McLennan Companies, Inc.), Merrill Lynch and Swiss Re, in association with the Risk Management and Decision Processes Center of the Wharton School at the University of Pennsylvania, on the topic of Global Risks. The purpose of this collaboration, building on work undertaken in 2004, was to:

    • Identify and assess current and emerging global risks in the 2006 and 2015 time horizons.
    • Study the links between them and assess their likely effect on different markets and industries.
    • Advance the thinking around more effective mitigation of global risks.

Lees verder “Global Risks Report 2006”

Global Risks to the Business Environment

World Economic Forum | 2005

Global Risks to the Business Environment: “This paper, the output of two workshops organised by the World Economic Forum in collaboration with Merrill Lynch, reviews major, global risks facing business leaders today, and examines how those risks differ from the challenges of the past. Some key points:

1) Global Risks and Business

At a time when risks not specific to business are having an unprecedented effect on the corporate world, it is crucial for business leaders to understand the environment in which their business operates, in order to survive, remain competitive and grasp opportunities.

2) An Increasingly Turbulent and Complex World

Today’s risks are much more interconnected than in the past. They are much more volatile and can disrupt markets throughout the world with almost instantaneous precision. Such risks can be difficult to anticipate and respond to, even for the most seasoned business leaders.

3) The Global Risks

We identify 36 “global” risks, classified into four categories: economic, geopolitical, societal and environmental. This report details the prevailing consensus reached at our workshop discussions as to the ten risks most likely to have a major or extreme impact on business:
• Instability in Iraq
• Terrorism
• Emerging fiscal crises
• Disruption in oil supplies
• Radical Islam
• Sudden decline in China’s growth
• Pandemics – infectious diseases
• Climate change
• Weapons of mass destruction (WMD)
• Unrestrained migration and related tensions

4) Risk Mapping – Connecting the “Dots” and Spotting the Patterns

In an interconnected world, global risks should not be considered on a stand-alone basis; it is important to understand how they can trigger, amplify or buffer one another.

5) Dealing with Global Risks

Seldom can global risks be addressed by a single business entity, industry or country, and many institutional mechanisms are proving fairly ineffectual as they struggle to cope with the challenge. There is also a large discrepancy between the immediate time horizon employed by most business and political leaders and the long-term approach required to tackle risks on a global scale. As a result, our capacity to address risk is jeopardized; a myopic tendency – or worse, denial – prevails. Finally, of equal concern is the problem that some major risks are being passed on to those least able to solve them – or with least responsibility for creating them.”

Global Risks to the Business Environment